This is the first and most important thing a company needs to do when trying to make the most of their Yelp listing. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility...
More than 50 percent of users click on Bing's first result, according to research the company released last week. Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result...
A newspaper company wants to add an archive with 200k pages. We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it.
Divergent communications departments must unite around nomenclature, legalities, and landing pages if a new business line is to get a toe-hold in search results too. But it can’t do much of anything at all if an organization can’t bridge the...
Make your landing pages work harder to convert customers by adding some video to them. Videos on Landing Pages Take for example a binding company, who say they have created all their videos for under $50 each.
Despite its hidden location, you'll discover a lot of opportunity to expand and engage in this area, even if your company isn't “the video type. Landing pages to match up with dynamic content. For example, you can’t have dynamic product ads landing...
Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+. As increasingly transient consumers shop and compare from their handsets, Google is...
Search Term Scoring One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. Now content from certain pages of one website might be relevant to one country, while other pages on...
Google is a big data company. Big data has always been relevant to search marketers because Google is the original big data company. Yelp, Google Places, CityGrid), this site could append a large percentage of those profile pages with review...
The company introduced Google Fiber. Tested in labs across Google’s Mountain View campus, the company found that in just the right synthesis, psyllium and vitamins C and D morph into a byproduct that Google has coded as “Fiberlicious.
With the right keywords, you can dramatically increase your company’s online presence. Not only will you bore your readers and the content will lack natural flow, but the pages can be flagged-up by search engines as spam.
There used to be this thing called the Yellow Pages, and if you had the right spot and the right-sized ad, you’d get calls. If you’re a bigger company, investing in web analytics is similar to hiring an accountant – it is one more area you are...
This presents a major problem as consumers have shifted their media preferences to digital consumption via smartphones and tablets — often using them in the living room in tandem with other media — where they are searching online for businesses...
Search traffic resembles the Yellow Pages: people have a current need and are looking to fill it. In this case, set search network to “None” and display network to “Relevant pages across the entire network.
If you’re searching for car rental from your phone at Heathrow, it’s pretty safe bet you want a rental company in London and need a car right now. Display network targeting works either through managed placements, where we choose specific sites, or...
Google Offers would also see major growth, as the company could offer sales with rapid delivery which would be very popular and help them seriously impact Groupon and other daily deal services. If it becomes popular Google Wallet - which hasn't...
As the Internet has become an integral part of every company’s marketing strategy, there’s been a feverish push by companies of all sizes to create more easily discoverable online content. Optimizing pages and winning on the long tail terms will...
Back in 2003 there was this company called Kaltix run by a guy named Sep Kamvar whom even sat in Larry Page’s cubical at Stanford You were unsatisfied with the page selected and dug three pages deeper (unsatisfied, not engaged)
Bing does mainly focus on actual hurricanes, whereas Google sprinkles in results for a kayak site called Hurricane Aqua Sports and the city of Hurricane City, Utah (this is an age old problem for Google – think Apple the technology company vs...
Anyone using the web to find local services is also likely to look up reviews to determine which company to use. Geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click...
