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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn...

  2. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. Google introduced these in late 2012 and they have been a huge hit for the company ever since, with...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. See which pages are earning their rankings, and look at the trending...