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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the...

  3. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  4. 10 Shocking Facts About Content Marketing Today

    Despite the prominence of social networks and their relevance in content marketing, email is still the winner. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For high engagement, Lisa can tap into influencers such as teen celebrities who have highly engaged audiences on social networks such as Instagram or Tumblr. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. They reported, "Google is likely to tap longtime ad...