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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. In many cases, enterprise organizations will not allow an SEO agency to create content for them. At a minimum, the content should be announced...

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was down across sectors, making opportunity high for advertisers in many industries. EMarketer estimates that "Google will have a...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific...

  5. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. On the corporate or agency side, the following descriptions can serve as food for thought in terms...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing at the digital agency 352. Conducting performance reviews two times a year is a best practice for an agency or...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Google Search Monitor and enterprise SEO tools can provide your company's information as well as competitors for more impactful analysis.