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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The categorization is pretty accurate – all the results are clearly top-notch media links. How the company plans to respond. Every market has its public relations superstars – companies both large and small who have learned how to work the media to...

  2. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further. You may even want to adopt a social media monitoring tool so that you know everything...

  6. 10 Shocking Facts About Content Marketing Today

    While it's completely acceptable to offer content on areas of your company website, there's a greater chance of reaching the masses through social media. However, the content marketing industry is just beginning to bloom as more people turn to it...

  7. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from the social media marketing company Social Chorus offering to compensate for posts promoting the brand-new Internet Explorer...

  8. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    It is programmed by Search Engine Watch and its parent company, Incisive Media, in association with SEMPO. Lisa Raehsler: Why did Incisive Media decide to relaunch the SES events? On the paid side you shouldn't miss PPC experts Kevin Lee and the...