Maintaining compliance becomes infinitely more complex when national brands empower local entities or advisors, like when a financial services company empowers each financial advisor within its national network to create its own local social media...
So why isn't that social media manager cross-posting their Facebook posts onto their Google+ at the very least rather than letting a company branded social media page be neglected for more than six months?
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational groups and pages. Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption.
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Alumni profiles: Gather the school, year, major information from the executives or thought leaders in your...
Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered with Publicis' Starcom MediaVest Group in a multi-year deal worth millions of dollars that will provide the...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. To keep it simple, Google has an index of all of your...
A newspaper company wants to add an archive with 200k pages. Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing Social Media Benchmarking Report.
Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around what look like mobile apps. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
Build rank for your Google+ Local Page by optimizing the most important ranking factors (on-site/offsite factors, social media/mobile factors, reviews) For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here.
Google search has technical issues listing iTunes app pages – CNET App rankings suffered as Google had some technical issues fetching iTunes pages. Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and...
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company itself and analyze seasonal trends and weekly volatility which ties to social media.
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads Each company should define their goals for their content marketing efforts, track and adjust content to meet those goals. From a business perspective this content should be aligned...
Although there has been no official announcement or comment by the social media giant, the long-rumored idea of Facebook incorporating hashtags – the ubiquitous # symbol used on Twitter to make certain keywords or topics searchable – gathered...
The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...
To really make something like this concrete, Justin Freid, director of search engine marketing at CMI Media, said he would like to see it done in a more competitive industry – ideally with a company that isn't already number one in the market.
Google lets you link to other profiles, public pages, and websites you contribute to. Your web content, Google+ activities and other social media activity will all be associated with your Google+ page.
In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.
