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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  3. Last-Minute SEO - Here Come the Holidays!

    However, no company that can afford a proper SEM should turn over their campaign keys to Google. There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. Do you have proper localized pages or microsites created? Social spending, for example, on World Cup...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is there a clearly defined hierarchy to the location pages? Are the location pages easily found and indexed by the search engines via crawlable directory pages? Not all of the questions below might be applicable to your business, but hopefully they...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. It's interviews, it's getting your employees to link to deep pages from their Google+ profiles, and...