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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. For enterprise companies, the most effective ones typically involve a great deal of...

  2. Twitter Speak From @ to Z – Terms & Definitions

    The company will create a tweet with a great deal or great content and then pay to have that tweet be promoted by Twitter. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics...

  3. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    This explains why “under both the old deal and the new one the company is set to strike, VEVO hands over about a third of its revenue to YouTube,” according to Kafka. The deal would strengthen YouTube’s top position in the online video rankings.

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were on the related keywords.