SEO News

Company Culture

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  1. How to Make Your Keywords Fit Your Marketing Messaging

    How would you describe your company culture? If your company was a car, how would you describe it? What are your company's core values? What's your company's mission? Before you can know how you want users to find you, you need to know how the...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    Gen C is a powerful new force in consumer culture. Gen C: A Powerful New Force in Consumer Culture At that event, DreamWorks Animation CEO Jeffrey Katzenberg also announced that his company had acquired AwesomenessTV, one of the most subscribed-to...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    Example: Too many times I have spoken with someone of a different culture and thought they were being short with me through email. Google+ Hangouts should be able to help you get a feel for the culture of whomever you're speaking with.

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  5. New Targeting & Tools for Small Advertisers on Twitter

    It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. While the company positions for broader interest in its paid media...

  6. Going Global: Localize Your Message for Holiday Retail Traffic

    Optimizing content for the local language and culture will help appear higher in search engine results. The German version of the online retail store launch is part of the company’s goal to better serve its non-English speaking customers.

  7. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    Mayer pointed to changing the culture at Yahoo and re-emphasised the company's core products as her goals going forward. Along with her commitment to re-establishing a core group of businesses, Mayer also highlighted her attempts change the culture...