How would you describe your company culture? If your company was a car, how would you describe it? What are your company's core values? What's your company's mission? Before you can know how you want users to find you, you need to know how the...
It’s very hard to change culture, said Hayzlett. Question everything – especially as marketers in your company. And that became the theme of today’s talk: being an agent for change within your company.
The first sprint, which is complete, was about building the culture and talent at Yahoo. In Yahoo’s Q1 2013 quarterly earnings call in April, Mayer indicated her plans for the company are executed in a series of sprints that focus on different...
Gen C is a powerful new force in consumer culture. Gen C: A Powerful New Force in Consumer Culture At that event, DreamWorks Animation CEO Jeffrey Katzenberg also announced that his company had acquired AwesomenessTV, one of the most subscribed-to...
Inside the Cycleplex: The Weird, Wild World of Google Bikes – WiredAn inside look Google's bike culture. Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com...
Example: Too many times I have spoken with someone of a different culture and thought they were being short with me through email. Google+ Hangouts should be able to help you get a feel for the culture of whomever you're speaking with.
You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...
This philosophy is the foundation of original Internet culture. So if the "business as publisher" is going to be successful in a similar way, they need to understand this culture and rapidly adopt it.
To mitigate that risk, develop a company-wide policy that clearly defines acceptable (and unacceptable) behavior in social media, and dictates how employees can effectively communicate your brand culture, voice, and message.
It's very easy to create a team culture that is heads down and uncommunicative. Meet with your team frequently to create a culture of communication and teamwork. To create a fun, effective outreach team culture, you might want to play around with...
True Company Culture I greatly dislike talking about company culture because most of it is totally buzzword BS. Those are swell (and are all present at my company), but not one them represent what office culture really means.
It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. While the company positions for broader interest in its paid media...
To be recognized by your employees as a strong leader also comes as a result of having a solid company culture that helps employees foster the skills necessary to move business forward and meet the needs of customers.
By far, one of the most critical components of today’s marketing is an organization’s website; the digital entrance that represents a brand’s aesthetic, culture, personality, mission, vision and business proposition.
Build it into the culture – by consistently encouraging collaboration. Creating a culture of collaboration takes time and hard work. You don't want to go through all the trouble only to create a culture of hierarchy and delegation.
Creating a data-friendly culture, one where people are excited by numbers and don't fear them, takes serious work. Create an analytical culture by first making someone accountable for it. Success is found when all areas of your company are working...
Unique corporate culture: If you work at an agency, you most likely already have an appealing culture. These are bare bone examples that may not apply to your individual company. If employees recognize areas for growth and new opportunities, can...
In American culture, cyclists don’t get the same respect as other athletes – nobody collects cyclist trading cards or has a fantasy peloton. Humanizes your company, becoming more relatable and trustworthy.
Optimizing content for the local language and culture will help appear higher in search engine results. The German version of the online retail store launch is part of the company’s goal to better serve its non-English speaking customers.
Mayer pointed to changing the culture at Yahoo and re-emphasised the company's core products as her goals going forward. Along with her commitment to re-establishing a core group of businesses, Mayer also highlighted her attempts change the culture...
