Google’s actualization of this vision is predicated on their ability to infer the semantics behind Web content. WordPress (for example) has a variety of plugins designed to add semantic markup to company websites.
Founded by Gil Elbaz, co-founder of Applied Semantics (which was sold to Google) Factual’s mission is “to maximize data accuracy, transparency, and availability. Business and company data not only paint an accurate market segment, but can help...
Applied Semantics, formerly Oingo Inc.was purchased by Google in 2003 and this technology was used to create AdSense, along with work from the AdWords engineers. Google's second largest revenue source turned 8 yesterday and despite its $2.5 billion...
As some point after the Applied Semantics acquisition, Google changed the name of DomainPark to Google AdSense For Domains, the name it goes under today. When Google acquired it, the program helped Applied Semantics become one of Overture's top 10...
I'm not going to argue semantics, but that sort of artificial content, hosted or otherwise, is not something I would ever participate in again. It hurts Google's relevancy for people not to get the WordPress.org home page when they do a search for...
Google Buys Applied Semantics Search Engine Watch, April 2003 It could also be an opportunity for the company to finally do what advertisers want and win back some lost friends by rolling out a separate program.
Google Buys Applied Semantics Search Engine Watch, April 2003 Google's most God-like power is based on a quote in the column from a new wi-fi company's VP, who says, "If I can operate Google, I can find anything.which is why I say that Google...
Google bought Applied Semantics in April 2003 for $102 million, $41.5 million of which was in cash. The company even addresses the issue of privacy concerns about its Gmail system or the controversy over anti-Semitic site ranking at the top of its...
To classify pages, Google is using a blend of technology acquired during its purchase of Applied Semantics last year and its own native technology to classify pages, which is has long used to deliver AdSense contextual ads.
Overture was further hurt by the loss of an important distribution partner, Applied Semantics, which Google purchased in April. I've certainly seen Yahoo consider itself a media company, where it creates content on which ads can be placed.
Overture was further hurt by the loss of an important distribution partner, Applied Semantics, which Google purchased in April. Known then as GoTo, the company sought to bring people to its new search engine where the top listings were sold on a...
Finally, as a complete aside, you might recognize the name "AdSense" as being the same as product offered by Applied Semantics, a company Google acquired in April. It is not using the AdSense program or technology it gained with the Applied...
Google has acquired Applied Semantics, a move that gives the company new traffic for its paid listings, new strengths in the contextual advertising space, and also potentially hurts major competitor Overture.
Google's announcement last week that it was buying Applied Semantics (ASI) sent shockwaves through the financial community, causing internet analysts from Credit Suisse First Boston, Smith Barney and USB Piper Jaffray to lower their ratings on...
Google Acquires Applied Semantics Google today announced that it acquired Applied Semantics, a Santa Monica, Calif.based producer of software applications for the online advertising, domain name and enterprise information management markets.
Google's announcement last week that it was buying Applied Semantics (ASI) sent shockwaves through the financial community, causing internet analysts from Credit Suisse First Boston, Smith Barney and USB Piper Jaffray to lower their ratings on...
Google Buys Applied Semantics April 23, 2003 - Google has acquired Applied Semantics, a move that gives the company new traffic for its paid listings, new strengths in the contextual advertising space, and also potentially hurts major competitor...
Google has acquired Applied Semantics, a company that provides domain name, contextual advertising and enterprise search solutions. In contrast, Oingo (as Applied Semantics was formerly known -- it changed names in 2001), remained a relatively...
Another contender in the contextual advertising space is Applied Semantics (formerly Oingo). Until recently, Applied Semantics earned its position as a top Overture partner by creating links for web sites with good domain names but which had no...
Another contender in the contextual advertising space is Applied Semantics (formerly Oingo). Instead, the company has a staff of its own media buyers who are looking for unsold inventory, such as run-of-site banner ads and skyscraper space, that it...
