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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It is not unlawful for Yelp to post and sequence reviews," Berzon wrote, adding that plaintiffs are still free to contend harm. Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  3. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    When brands post to Facebook, it's very common, and almost expected at this point, for them to ask for likes, shares, and comments to promote their products. Now, if a business or website asks for likes, shares, or comments, it will be much less...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This post will cover some specific examples from a tool called www.ispionage.com and a few specific examples of how to monetize this data. Here is a good post that lists and reviews competitive analysis and keyword research tools.

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...

  8. 9 Things You Must Update When Moving Your Business Location

    When you start sharing your new address, make sure you're using the "normalized" address that Google, the post office, and other address entities recognize. Your website, email marketing templates, email signature, business cards, and be sure you...

  9. Twitter Speak From @ to Z – Terms & Definitions

    Great post! or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!