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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although slightly longer in format (15 sec vs. This short form video format requires brands to think outside of cutting up their TV...

  2. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    If you haven't already done so and start monitoring activity via a platform such as Tweetdeck. Player Card: A Tweet sized video/audio/media player card. Within 12 months, Twitter will flip the switch to display pictures, video, and associated web...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad...

  6. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    A major problem for advertisers using paid social ads is finding a proper metric for the platform. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile.