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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. One of the biggest challenges in working with (or for) enterprise companies is suggesting...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. Social spending, for example, on World Cup-related campaigns rose to the half-million to...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference It is brought to you and programmed by Search Engine Watch and our parent company Incisive...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. This platform aids in purchasing audiences at scale across digital media for advertisers. Aegis Media's Director of Digital Communications, Andrey Chernishov...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  8. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: In 2009, NDN introduced the Digital Media Exchange. But digital marketers can be forgiven if they aren't as familiar with the fifth largest property, NDN. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and Turner Digital in the...