Facebook's ad products delivered $1.25 billion, or 85 percent, of the $1.46 billion it generated in revenue during the quarter while payments carried the remainder, lifting the company's net income to $219 million.
Company name in headline vs. Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy...
His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display...
Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered with Publicis' Starcom MediaVest Group in a multi-year deal worth millions of dollars that will provide the...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Instead of flying him/her in to help with a meeting you have with your Japanese clients, you can just invite them into your Google+ Hangout (after all, it should be your responsibility as the company to figure out communication, not the clients').
A newspaper company wants to add an archive with 200k pages. Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most likely to bring marketers a usable database of affinity.
It was reported that Google networks made up 25 percent of total company revenue. During the company's call with investors, Page put the focus on future products. As revenues rise year-over-year, company CEO Larry Page put the focus on future...
Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools like Product Listing Ads, remarketing, and Conversion Optimizer.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
The advertiser only knows the size of the audience and can’t access any information about individuals included in a category,” the company noted in a blog post. The data is going to be pretty rich and robust, that is the heart of Facebook’s...
The company projects that local ad targeting and campaign management will continue to improve moving into 2017. The company focuses on the local media space. Native social formats, including video and mobile-social advertising will be the principal...
If you're a local company, focus in on local search results and social media. At the moment, there are no plans for advertising on this device," said Babak Parviz, lead engineer on the Google Glass project.
Google Sued Over Searches as European Probes Advance – BloombergUK company's lawsuit accuses Google of "cynical manipulation of search results. Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies...
The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque...
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? Be sure to create company-wide standards for URL creation if more than one person is responsible for constructing them.
It is the premiere event for them to showcase their “paid search which is [the company’s] bread and butter” alongside iCrossing’s offerings for content creation. Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the...
If your company or client is running display ads, you have an inherent advantage in both prospecting targets and establishing a value proposition. The algorithm Google uses to match advertising sites within GDN is built off the same relevance...
