SEO News

Company

RSS
  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company. Fabletics is an athletic wear company co-founded by Kate Hudson. If you think about it, everyone is selling, whether you’re a search marketer, yoga studio...

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    He pointed to the problem of important content disappearing quickly and said that Twitter might resurface tweets from people who the user already follows if the company deems those tweets important. From a Wall Street Journal (WSJ) report, Noto was...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. Or it may be applicable to a wider group of people...

  6. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...