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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. Does an integrated search and social advertising strategy yield superior results to when they're pursued as...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Top SEO Company or Top Spam Company? But another company has seemingly held the top position for this keyword phrase for many, many months now: MainStreetHost.com. I have a confession to make. On occasion, I'll search [search engine optimization...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan has been with Incisive Media (ClickZ, Search Engine Watch, and ClickZ Live’s parent company) since July 2009. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants...

  5. Google Analytics Starts Diagnosing Your Tracking Code For Errors

    Interestingly, the form asks if your company has ever signed a non-disclosure agreement with Google. Most sites today use some sort of content management system (CMS) to manage their site. This typically includes common elements like headers, menus...