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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Top SEO Company or Top Spam Company? But another company has seemingly held the top position for this keyword phrase for many, many months now: MainStreetHost.com. I have a confession to make. On occasion, I'll search [search engine optimization...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan has been with Incisive Media (ClickZ, Search Engine Watch, and ClickZ Live’s parent company) since July 2009. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants...

  4. Google Analytics Starts Diagnosing Your Tracking Code For Errors

    Interestingly, the form asks if your company has ever signed a non-disclosure agreement with Google. Most sites today use some sort of content management system (CMS) to manage their site. This typically includes common elements like headers, menus...

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. The company is also looking at reducing the amount of...