It's a sad state of affairs that in some in-house positions, if the SEO has not made a name for themselves within the company, then their voice may not be heard, as the perception is that "well if you were any good, you wouldn't be working here.
Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
Alumni profiles: Gather the school, year, major information from the executives or thought leaders in your organization, the company founder, the CEO, etc. TYPE=ugs youth and help them get some real world experience by starting an internship...
Company name in headline vs. Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy...
His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Google’s Active View viewability measurement solution has been given the nod from the...
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Google has launched its Now predictive search platform for Apple's iOS.
More than 50 percent of users click on Bing's first result, according to research the company released last week. Are you seeing less than 10 results in your Bing search results? There's a reason for that.
Take another example of the UK‐based holiday villa rental company, Premier Holidays. A great example of a company giving their customers a voice and making them feel heard is from Starbucks. Especially now, most of us do a lot more than simply...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
To the world outside of your colleagues, clients, and partners, your website is your company. We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media...
Instead of flying him/her in to help with a meeting you have with your Japanese clients, you can just invite them into your Google+ Hangout (after all, it should be your responsibility as the company to figure out communication, not the clients').
Jarboe went on to site a case study his company did with New Orleans local deals site Get City Dealz (Disclosure: I am the CTO there) and BusinessWire, in which they did three press releases all sent out on Saturdays.
Well, how about an immediate source of great well-crafted stories, quotes from company CEOs, opinions from recognized experts that are right on topic? Most of us are under pressure to create, fresh, compelling content, whether it is to promote our...
Starting Your Own Company Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. That's according to Guy Kawasaki, the New York Times bestselling author of...
Quora doesn't allow company accounts so it does not make sense to ask questions like ‘How many Top 100 brands are on Quora? Just because company accounts are not allowed on Quora does not mean all is lost for brands that want to participate in...
A recent Fast Company article describes social media listening as “an active process of paying attention to what someone else is saying. Sometimes you may strike it rich and find a lot of positive mentions of your brand that can be reposted on...
But the fact that this nevertheless happened over such a long period of time and to the wide extent established by us allows only one conclusion: that the company internal control mechanisms failed seriously.
MJ: Do you find that social activity increases brand awareness or otherwise increases the number of searches for a brand/company name? For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how...
A newspaper company wants to add an archive with 200k pages. Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most likely to bring marketers a usable database of affinity.
