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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. As global Internet usage increased and technology...

  2. Germany to Treat Google Like a Public Utility?

    A document obtained by the newspaper says that under the new rules, technology companies would be treated and regulated like public utilities such as electricity and water and subject to the same anti-competitive pricing laws governing their...

  3. 10 Shocking Facts About Content Marketing Today

    As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. It's no longer just the B2B companies that are taking a stab at content marketing, according...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Many other companies have done their research into similar technology and all of them are quite good, however it's awesome to see Yandex raise the bar a little. Through and through Yandex has developed an amazing service with Sibir, has surpassed...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Much of this is due to the progress we've made in technology. Marketing is more complex today than ever.

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Wearables are growing more and more; our technology now has the ability to collect data on every aspect of our lives. Zuckerberg also discussed how designers are the new rock stars in the Valley, as they're so valuable to encourage better designs...

  7. Task Analysis: The Key UX Design Step Everyone Skips

    The objective of a task analysis is to capture and understand the user's perspective of their tasks, not of the existing technology. It's vital to remain solution agnostic and avoid documenting the process of using the current technology.

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences. The technology to make this a reality is already available.

  9. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Then, Animoto's technology does the editing work and in minutes your video is ready to place on your website and share via email, Facebook, Twitter or a link. Nearly two-thirds (64 percent) of respondents find it helpful to watch videos to learn...