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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market.

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    These companies have realized that hashtags help drive engagement. Out of the 34,707 regular tweets (tweets that don't include an @ reply or a retweet) that the Interbrand 100 companies posted, 45 percent included at least one hashtag and more than...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    These companies, and others like them, made it possible for consumers to make faster and more informed choices about where to go, what to buy, and whom to buy it from. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Something Fortune 500 companies and agencies need to realize when they are...