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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market. Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants.

  2. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft is a signatory to the Global Network Initiative, which is an effort by a multi-stakeholder group of companies, civil society organizations (including human rights and press freedom groups), investors, and academics to protect and advance...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    These companies have realized that hashtags help drive engagement. Out of the 34,707 regular tweets (tweets that don't include an @ reply or a retweet) that the Interbrand 100 companies posted, 45 percent included at least one hashtag and more than...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    These companies, and others like them, made it possible for consumers to make faster and more informed choices about where to go, what to buy, and whom to buy it from. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Thirty percent of large companies and 24 percent of agencies are unable to...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Companies with multiple retail locations can benefit from voice searches by keeping their local profiles up to date, especially Google Maps. In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the...