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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing services. New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Only six of the Top 100 Fortune 500 companies meet Google mobile requirements. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media. The CEO that understands the landscape they compete in become a greater asset to the companies they lead.

  4. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Unlike Fortune 500 companies, most SMBs don't have the resources to invest in brand awareness campaigns that can take months or years to pay dividends. Fortune 500 companies are showing that social can be a very effective marketing tool...

  5. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    Barker said Datasift had 1,000 companies already on the waiting list for the Historics platform, including 200 of the Fortune 500 companies. Datasift was founded by Nick Halstead, who previously founded Tweetmeme, a free third-party Twitter service...

  6. Conductor Study Reveals Leading Internet Brands' Natural Search Visibility is Poor

    The Internet Retailer 500 spend approximately $1.2 million daily on 88,765 keywords, yet only 33 percent of these keywords rank in the top 50 natural search results.percent of Internet Retailer 500 companies are not ranking above position 50 in...

  7. SearchDay | The Future of Affiliate Marketing

    The Future of Affiliate Marketing SEW EXPERTS: SEM CROSSFIRE Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return.

  8. The Future of Affiliate Marketing

    Affiliate marketing and paid search also share a lowly position in the marketing efforts of most Fortune 500 companies and largely for the same reason -- it seems like a lot of work for a little return.