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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. PR and marketing firms are morphing into digital marketing experts...

  2. Biggest Search Events of 2011 & Predictions for 2012

    This could blur the boundaries between professional and social profiles, so firms will need to set out ground rules before using their workforce this way. Google have stated that overall this will be a single-digit percentage of keywords that is...

  3. SEMPO Tells Government: Don't Censor Search Engines

    That webmasters are complaining is unsurprising, but they have alternatives, including hiring SEO firms or doing their own advertising. How can a government agency possibly know what information an individual needs or wants and whether it is being...

  4. Challenges Creating Compelling SEO Content in the Enterprise

    That is to say that most, if not all, Fortune 500 firms have tackled major or minor SEO initiatives over the past few years. What usually happens is … A senior executive signs a contract with a SEO agency and hands off steerage to a VP of marketing...

  5. Reputation Management: PR vs. Search vs. China’s Water Army

    This is one area where specialist firms in search or social media monitoring would go head to head with PR firms to compete for a slice of the market. As a brand marketer targeting China, it's easy to get local PR firms that hire the water army...

  6. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Prior to Canalytics, he held various e-marketing management positions for technology and software companies that include Komunik - a Relational Marketing software vendor, Cognicase - a Canadian leading IT consulting and systems integration firms...

  7. Search Engine Optimization in a Down Economy

    Because SEO is a much more laborious process (companies must dedicate IT resources, copywriters, PR firms and others), it can be more difficult to get implemented. The agency is responsible for benefits, costs for office space, costs for computers...

  8. Ready to Finally Try SEO?

    Some firms will even claim to have performed SEO before search engines existed! Most likely, you'll try to hire someone to at least manage the process internally and act as the liaison between the agency and your company.

  9. SearchDay: SEO Issues with Global Expansion

    The news is now official, with an announcement of Weiner's new role as an Executive in Residence at Accel Partners and Greylock Partners, two venture capitalist firms. SEMPO Holding 'Great Debate' on Agency or In House Posted by Frank Watson Jun 17...