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  1. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page?

  2. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  3. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might...

  4. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. The "mobile experience scorecard" consists of a...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It specifically discusses how companies can handle content like pictures or text, and what that meant in terms of liability. Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made within a week, and it gives a...

  7. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. Advertising platform Marin Software announced support for Yandex - Russia...