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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Every market has its public relations superstars – companies both large and small who have learned how to work the media to get coverage for their products. Because they've been actively seeking media exposure, and been successful, analyzing the...

  2. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. One area where agencies and companies struggle is determining what...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    This latest report is a follow up to a similar study published by Leadtail back in February on content sharing amongst marketers at mid-size companies. The search marketing community is one that can be defined by the topics we write about and share...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis. After hearing from many companies since February of 2011 that have been negatively...