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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. Amazon is 10 years ahead of the curve and even leads strongly data-centric...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. Apparently, in order to rank for [search engine optimization companies], I should: And, with a little extra digging, it turns out that Search...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Doing some simple math from these variables, gShift can estimate this site had 75 people coming from that...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    However, expect to see companies searching for new, creative ways to encourage likes and shares without explicitly asking for them. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience...

  5. Was the Outrage Over the Links in This Matt Cutts Interview Warranted?

    Even the smaller companies rank first for their company names – which is the keyword or keyword phrase linked – so there is not the benefit directly from anchor text. There are lots of people talking about how it is a guest post, right on the heels...

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Many companies want to cover things up. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. Hire the right people," Beal said.

  7. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    All Brands Are Media Companies A lot of brands are starting to take notice of how influential people are. Monthly Hackathons helped Facebook keep a cool, hacking culture in place so people would stay, even when the company grew to thousands of people.

  8. Task Analysis: The Key UX Design Step Everyone Skips

    Which users to observe is always the question and most companies that do user research tend to research their existing customers. The best insights come from people who don't use your site. First, a definition: Task analysis is a step-by-step...

  9. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For example, in the Consideration phase, if you find that your buyers are comparing a couple of different companies or types of products, create a comparison chart so they can find all the information in one place instead of hunting around manually.

  10. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: According to Adobe research, 63 percent of high-performing companies say they're "completely focused" or "very focused" on personalizing...

  11. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...