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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Every market has its public relations superstars – companies both large and small who have learned how to work the media to get coverage for their products. Because they've been actively seeking media exposure, and been successful, analyzing the...

  2. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. One area where agencies and companies struggle is determining what...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Global companies will find gender data very useful to know where their biggest emerging markets are within gender splits. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    This latest report is a follow up to a similar study published by Leadtail back in February on content sharing amongst marketers at mid-size companies. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail...