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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. One idea would be to create a list of people who visited during the...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could...

  3. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. If a Main Street business has 1,000 followers, then its content marketing will only reach about 100 people.

  4. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. Companies such as Moz and Buffer make it a point to...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. One of the biggest challenges in working with (or for) enterprise...

  8. Last-Minute SEO - Here Come the Holidays!

    NOTE: This is actually a strategy employed by large companies like Amazon. Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that...