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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. Companies such as Moz and Buffer make it a point to...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. One of the biggest challenges in working with (or for) enterprise...

  3. Last-Minute SEO - Here Come the Holidays!

    NOTE: This is actually a strategy employed by large companies like Amazon. Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that...

  4. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. One area where agencies and companies struggle is determining what...

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    This latest report is a follow up to a similar study published by Leadtail back in February on content sharing amongst marketers at mid-size companies. SEM industry sites and content were the most shared amongst search marketers at 58 percent...

  6. 10 Shocking Facts About Content Marketing Today

    Nearly 87 percent of B2B companies use social media to distribute content It's no longer just the B2B companies that are taking a stab at content marketing, according to this statistic. With the number of consumers turning to social networking to...