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Companies Fortune 500

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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    The blogger, Chris Goward, brings a wealth of digital marketing expertise to the table and has done landing page optimization for several Fortune 500 companies. There is a huge opportunity to help companies improve conversion rates and position...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing services. New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Only six of the Top 100 Fortune 500 companies meet Google mobile requirements. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media.

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    I first heard the term big data about two years ago, when IBM and HP started running big data print ads as a conditioning tactic to prepare the marketplace for its (then) soon-to-be widespread use (an SEO tactic reserved only for the Fortune 500...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media. Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange...

  6. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    It's been no secret that some Fortune 500 companies are a little behind the times when it comes to their social media endeavors. Not to say that there aren't some fantastic cutting edge social media strategist with stellar results for Fortune 500...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is now part of mainstream media and an integral player of many organization's news and information cycle whether you're a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.

  8. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Unlike Fortune 500 companies, most SMBs don't have the resources to invest in brand awareness campaigns that can take months or years to pay dividends. Fortune 500 companies are showing that social can be a very effective marketing tool...

  9. 5 Ways to Make Web Analytics Data More Insightful

    Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in...

  10. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    Barker said Datasift had 1,000 companies already on the waiting list for the Historics platform, including 200 of the Fortune 500 companies. Companies have analyzed data off Twitter before but they don't get details of locations and sentiment.