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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Don't fall victim to companies outsourcing work to unknown consultants around the world. It ends up that company outsourced link building to a handful of consultants (overseas). Those consultants ended up building exact match anchor text links in...

  2. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me...