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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. Amazon is 10 years ahead of the curve and even leads strongly data-centric...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Apparently, in order to rank for [search engine optimization companies], I should: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. And, with a little extra digging, it turns out that Search...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Marketing is more complex today than ever. Much of this is due to the progress we've made in technology.

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Many companies want to cover things up. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    All Brands Are Media Companies The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. I graduated from Harvard," she mused. The only reason I say that is I have another sibling who...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Most major companies continued to opt for dedicated mobile sites or desktop sites over responsive web design when deciding how to render their sites for mobile devices. The Search Agency today released a new mobile scorecard report, which looked at...

  7. Task Analysis: The Key UX Design Step Everyone Skips

    Which users to observe is always the question and most companies that do user research tend to research their existing customers. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step...