Twitter has been slowly phasing in Promoted Tweets and Promoted Accounts over the past few years, and in March announced the availability of a self-serve ad platform to a limited number of companies by invitation only.
Sadly this sentence, or one like it, is said way too often in companies around the world. Then the daftest most inane negative response leaves their mouth and you wonder why you ever bothered in the first place.
After all, likeable companies are more likely to win sales. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large number of potential leads to our clients’ websites...
COMPANIES Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week.
Without structural guidance companies can fall into content paralysis. To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand.
While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and...
Are these changes significant enough to appease rival companies such as Microsoft? The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation.
Language is one of the biggest barriers that companies have to face when dealing with international customers/clients. Let's look at five typical hardships companies face with international clients and tips on how using Google+ Hangouts can help...
Say you need to write about "agile marketing" in startup companies, but you don't have a good grounding in the subject. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our...
Additionally, we'll need to make sure the content being created for our companies and clients is best of the best. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on...
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
The article also goes on to share that many companies do not do nearly enough listening because it is more complicated to take that approach, and it requires identifying the context in which things may be said.
There are some companies that actually produced ads during the Supreme Court hearing on DOMA, and also on the naming of the new pope, and this is a total misrepresentation of true real time marketing.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. COMPANIES Facebook tests Graph Search ads and debuts CPA bidding.
Just ahead of Earth Day, Google released a white paper, "Expanding Renewable Energy Options for Companies Through Utility-Offered 'Renewable Energy Tariffs'", which provides a framework for how utility companies can provide businesses a renewable...
So because of these major differences between web analytics and mobile app analytics about 40 companies sprang up to do mobile analytics according to Kadanoff, which is a lot. Companies usually look at:
Companies tend to get comfortable doing what they've always done. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page put the focus on future products and Google's growth...
Acceleration Partners is one of the many affiliate program management companies that has offered free evaluations and help in migrating from GAN. But Google's exit is good news for competitive affiliate networks and affiliate program management...
The API terms were one of the points of the hearing and as a sign of good faith, Google agreed to make changes to allow co-mingling of data – clearing the way for a new era of innovation for performance marketing software companies, which will...
They've established a relationship where Google can create an experience on Google Shopping that's very similar to what the catalog companies were doing before. They replicate a catalog-like experience on Google Shopping and so you'll see it for a...
