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  1. How to Create a Social Media Friendly Landing Page

    Community managers can create great little posts that entice and pique the curiosity of friends and fans. Variations on a theme can help you create pages that feel special to each community, but aren't a redesign from the ground up.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    As they say, a rising tide lifts all ships, so anything I can do to help improve the UX community, helps us all. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. According to the data, 80 percent used the Twitter.com website to share. In its latest report, “How Search Marketers Engage on...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum.

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  6. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. The use of online advertising on search engine results pages to help visitors find...