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  1. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...

  2. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. Plan a few short updates in advance to keep...

  3. 10 Lessons About Enterprise SEO

    Your web analytics system should be integrated with your CRM data, your ranking data and your social media performance data in order to get the most complete view possible of user behavior across your site and other digital marketing assets.

  4. Social CRM: Mainstream Practices vs. Essential Requirements

    In many cases, mainstream social customer relationship management (social CRM) practices are missing out on the essentials. We've talked about some of the differences between social media and social CRM in the past (here, here, and here).