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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines.

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Well, maybe, if you know how to get the right kinds of attention from other influencers in your community. Much is hyped about the value and "magic" of social media marketing. As users, we all face a dazzling and overwhelming overload of content...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    That means influencers care more about their own community than your brand (and rightly so)! Understand Their Community To be influential on the social web means you produce and share content that gets people excited about specific things.

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group. She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also...

  7. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc. The search and social media industries are inundated with many myths, misconceptions...