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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. They reinforce the separation in site navigation, presenting advertising topics only...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In fact, there's a lot of disagreement in the scientific community about what actually constitutes "artificial intelligence. But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site...

  3. Google Search Results Add Details About Notable Websites

    This change will probably bring a lot of mixed reactions from the SEO community, considering site owners will really have no control over whether this extra annotation appears next to their site. This new feature intended to help searchers decide...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...