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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Fabletics is also very social with customers and has developed an active community of reviewers. Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here...

  2. Last-Minute SEO - Here Come the Holidays!

    Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues you have to reach out to your users in the same space where they might be paying attention...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Many SMM efforts lend themselves to brand building, community building, and customer service. Building a brand and improving your customer service may not show up directly in your analytics, but these "soft" metrics can have a major impact on the...

  4. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  5. Google Penguin Got You Down? Work on Customer Service

    Even after findings are uncovered, it takes a while for the SEO community to decide what changes in strategy to recommend. It follows logically that the period directly after an algorithm update is an excellent time for small businesses to examine...

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    When they achieve milestones, they are invited and encouraged to share their success with their Facebook community. It may not seem like a big deal, but I found myself wanting to convert the red Xs into blue checkmarks, both when I first signed up...