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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Many SMM efforts lend themselves to brand building, community building, and customer service. Building a brand and improving your customer service may not show up directly in your analytics, but these "soft" metrics can have a major impact on the...

  2. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  3. Google Penguin Got You Down? Work on Customer Service

    Even after findings are uncovered, it takes a while for the SEO community to decide what changes in strategy to recommend. It follows logically that the period directly after an algorithm update is an excellent time for small businesses to examine...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    When they achieve milestones, they are invited and encouraged to share their success with their Facebook community. It may not seem like a big deal, but I found myself wanting to convert the red Xs into blue checkmarks, both when I first signed up...