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  1. 6 Billion Hours of Video Watched on YouTube Each Month

    And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. It's a term YouTube uses to describe people who care deeply about creation, curation, connection, and community.

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. You’re probably thinking about how this will end in a world of pain and banish...

  3. Human-flesh Search Engines Unearth Dark Side of Online Community

    This is all the more extreme because, unlike in the west where TV, print and radio drives the public agenda, in China the general distrust of the state controlled media means that the national conversation is driven by forums which are considered...

  4. Juliette Powell, Author of 33 Million People in the Room, Teaching Rutgers Mini-MBA: Digital Marketing Courses

    Most recently, Powell was commissioned to create Canada's first cross-platform interactive show designed for TV, Internet, radio, and mobile applications. Powell is a media entrepreneur and a community catalyst as well as an author who writes about...