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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online...

  2. Linking From Within: How to Generate Links Through Existing Relationships

    There’s a good chance they’re also engaged in other online communities. Most companies provide services to their communities: This can be something as simple as working with colleges for company tours, pro bono projects, sponsoring marathons or...

  3. Search Marketing Integration Starts With Your Sales Team

    Savvy reps can support the brand by sharing information via social communities. Your new sales team should be well informed with industry and competitive updates by attending conferences, tradeshows, subscribing to RSS feeds, and engaging with your...