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  1. Top Google Website Optimization Resources

    Jade Wang, Community Manager, Google+ Local But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to over-your...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. So while they work with authorship data and how...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    And it’s a day that matters a lot to Miranda Miller, Content Marketing Manager at TopRank Online Marketing. For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International Women’s Day, said...

  4. Small Business Social Media: 3 Tips to Get Started

    Being able to compose a coherent, and often witty sentence, spell, think fast and admit fault are very important qualities in your social media manager. We've seen the emergence of social media and community management positions explode since 2011.

  5. Leveraging Twitter & Facebook Ads at #SESChi

    AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from companies ranging from startups to Fortune 500s. Social ads also help marketers build a strong online community, he said, which...

  6. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    This enables the community manager in order to reward gamification behavior like commenting or sharing, or worst case, better validate whether a user account is a spammer or troll. SEW spoke to Victor White, Marketing Manager at Gigya to discuss...

  7. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Without making a change, Etsy sellers could lose visitors and visibility during the most crucial time of year,” wrote Frank Harris, Etsy’s Product Manager. Still, says Google, “We've been pleased by the rapid adoption of Google Shopping in the...