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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. With many social networks maturing over the past two years and investing in advertising...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    Founded by former hedge fund manager Sal Khan, the Academy offers free learning material to students worldwide. When they achieve milestones, they are invited and encouraged to share their success with their Facebook community.

  3. 6 Tips For Hiring a Real Social Media Marketer

    If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role. As a result of the initial article, I was contacted by a company who...

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    By working together, SEOs can benefit from the audience insights that the community manager brings, while the community manager will be appreciative of the opportunities to continuously grow and expand their audiences with a steady stream of power...

  5. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    In the post announcing Bing Boards, Program Manager for Bing Experiences, Chen Fang, said the content experts creating the boards have helped evolve the Bing Boards experience to its current release. This is the first of several upcoming social and...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. You may also turn to trusted experts, the ones who spend their days and...