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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum.

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    YouTube is a billion person global community curating videos for every possibility. She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Many SMM efforts lend themselves to brand building, community building, and customer service. HootSuite is a good all around tool to use for management and metrics tracking. For example, you may use Social Sprout, a paid management platform and...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    When Google made it apparent that 100 percent of its keyword data will be "(not provided)" (to the SEO community), many reacted with anger, angst, and frustration. Optimizing content based around your audience and developing strategies that allow...

  7. 6 Tips For Hiring a Real Social Media Marketer

    Real Community Management Experience is Key If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role.

  8. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    As we all well know, the SEO team’s goal is to acquire more high-quality links, and the social media team’s goal is to engage the community and attract new audiences. By working together, SEOs can benefit from the audience insights that the...