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Community Management

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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    YouTube is a billion person global community curating videos for every possibility. She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Many SMM efforts lend themselves to brand building, community building, and customer service. HootSuite is a good all around tool to use for management and metrics tracking. For example, you may use Social Sprout, a paid management platform and...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Get a better idea for how your community management efforts are paying off with social media as a whole, or save a copy of this segment for each social network to see where the core of your community plays the most.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    When Google made it apparent that 100 percent of its keyword data will be "(not provided)" (to the SEO community), many reacted with anger, angst, and frustration. Optimizing content based around your audience and developing strategies that allow...

  5. 6 Tips For Hiring a Real Social Media Marketer

    Real Community Management Experience is Key If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role.

  6. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    As we all well know, the SEO team’s goal is to acquire more high-quality links, and the social media team’s goal is to engage the community and attract new audiences. By working together, SEOs can benefit from the audience insights that the...

  7. How to Deal With Search Marketing Burnout

    I also decided I needed to start writing more and getting more engaged with the search community. For example, moving from paid search to SEO, from SEO to social media management, or from social media to content marketing or writing would all be...

  8. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. Beware: this can seriously backfire and...

  9. 10 Vital Steps to Building Social Influence

    Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.