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  1. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Then it was mobile for engagement. Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group. She also created Dotcomplicated.co – an online community and newsletter to help families keep...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. Forty percent of marketers say they want to reinvent...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    A quick bit of thinking drove huge engagement in a time when brands are paying some $4 million for 30 seconds of consumer attention. The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on YouTube as they deliver content that's out of...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. It’s likely that organic posts with high engagement...

  7. 11 Must-Measure KPIs for Content Marketing Success

    Engagement Metrics Engagement with content is one thing marketers lose perspective of most often. They cite concepts like social sharing figures and overall traffic, but rarely quote serious engagement statistics to show the value of the content on...

  8. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    SMM is often best measured in terms of audience reach, engagement and sentiment. Many SMM efforts lend themselves to brand building, community building, and customer service. One of the most challenging tasks in selling digital marketing to the C...