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  1. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Then it was mobile for engagement. Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group. She also created Dotcomplicated.co – an online community and newsletter to help families keep...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    A quick bit of thinking drove huge engagement in a time when brands are paying some $4 million for 30 seconds of consumer attention. The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Repurposed television commercials published to YouTube generally underperform both on views and with audience engagement. Brands and their agencies continue to suffer from a "television" mentality on YouTube as they deliver content that's out of...