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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. I asked the organizers of several of these groups four questions about hot industry topics and here are the answers that Antonio Casanova (AC), Bob Tripathi (BT...

  3. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    By smaller schools I mean the junior colleges, the community colleges, the commuter schools, etc. There’s a university level feed, with more campus-wide news, and each college or school within that university generally has a dedicated news page...

  4. Top Google Website Optimization Resources

    Jade Wang, Community Manager, Google+ Local These resources range from beginner's guides to over-your-head programming genius level. On-Page Website Optimization Resources Properly building an XML Sitemap and submitting it to Google is one of the...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Community and Market Education Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together synergistically to aid in online marketing success.

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Build a Community, Think Different Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were...

  7. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    To do this, community building will be a top priority. Your greatest sources of natural links will come from engaged members of your community whether it be on a blog or through social channels. Having a community where users are actively engaging...