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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. We'll be looking forward to building on the success of New York and seeing many of you at our next ClickZ Live event in Toronto, where Kirstine...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Understand Their Community That means influencers care more about their own community than your brand (and rightly so)! Influencer marketing scales by building quality relationships with select people and reaching secondary audiences.

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. But now that they are public, a significant amount of their manpower is dedicated to...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However it seems that even Cutts agrees that his message wasn't coming across clear enough to the SEO community with those videos. Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly...