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  1. Optimize Your Brand for Sharing and Social Search in 11 Steps

    Create content in the methods dictated by the communities you wish to reach (e.g.blog posts, tweets, videos, pictures). Data shows that, in addition to e-mail, visitors who find content shareable choose to share it on Facebook, Twitter, Yahoo, and...

  2. Search and Rescue: How to Become Findable and Shareable in Social Media

    Our job is to ensure that information travels outside of our domains and to the communities of interest in order to create a bridge back to our hub. Perhaps most intriguing is that neither Facebook nor MySpace offer true search functionality -- but...

  3. Local Small Businesses and Social Media Marketing

    Those personal connections make it much easier to build your communities in social media sites like Facebook and MySpace. Create video-sharing accounts, photo-sharing accounts, a fan page on Facebook, an account on MySpace, and have a blog you...

  4. Include Your Employees in Your Social Media Strategy

    They could be avid community leaders in forums you would have never even thought existed, and in these communities, they are the authority. They could be joining MySpace, Twitter or Facebook to converse with long-lost high school friends, old...

  5. Facebook, YouTube and Twitter at SES New York! Oh, my!

    The fourth session is entitled, "Online Communities: Blogging for Business. The third session is entitled, "Online Communities: A Bonanza of Content for Searchers and Search Engines. And according to Hitwise Intelligence, the top websites visited...

  6. Could Social Media Be the Google Killer?

    But as many social media communities have found out, there's a high likelihood for abandonment of testing in this arena by a number of top brands. YouTube and MySpace have gained traction and other social networks will follow in their footsteps.

  7. Look Out PageRank, There's a New Algorithm in Town

    The building out of communities that have their own ranked access to various places on the Web could well be the way of the future. As you mentioned, the experimental results show that social network sites like MySpace and Facebook scored...