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  1. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. On the corporate or agency side, the following descriptions can...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    One mentor was very special to Christina Zila, Director of Communications at Textbroker. Today Boardroom Communications is rated on of the top PR agencies in Florida. Julie inspired me to see how rewarding it is to own a business and that it is...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Communications We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research...

  4. Where Should In-House SEO Reside?

    Corporate Communications Many companies still view website as a communications platform hence the corporate communications team end up with website responsibility. A couple of things determine these decisions as to where SEOs reside: One is budget...

  5. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    Rachel Whetstone, SVP of Communications and Policy, said in a statement sent to Search Engine Watch: Authored by Dean Hachamovitch, IE Corporate Vice President, Microsoft’s post goes on to tell users how their browser settings woes can be solved:

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    For a more complete timeline of Communications, Privacy and Internet Law, see SOPA on Miso Susanowa’s blog. In part, their open letter to Congress, one of the most succinct and informed anti-SOPA communications, states: