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Communications Channel

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  1. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Your ability to intuitively understand them, to answer hard...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The biggest step towards finding signal synergy and optimization opportunities is to open up the channels of communications. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. Social media may be considered to be the most effective channel...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Complicated marketing, content, regional and brand communications silos often collaborate infrequently and impersonally with IT teams and forget to work toward a common goal: the target segment in that country for that product suite or service.

  5. How to Create an Editorial Calendar That Will Grow Your Audience

    Bloggers, editors, content managers, and project managers use editorial calendars to easily communicate deadlines and show contributors where individual pieces fall in the grand communications plan. You can then choose to link your channels...

  6. Inbound Marketing & SEO – Seize Opportunity or Resist Change

    That’s the biggest challenge many people face – not Google, not platforms, not technology, not marketing departments, sales departments, or IT departments – it’s you as an individual, your content and your communications and collaboration strategy.

  7. Where Should In-House SEO Reside?

    Corporate Communications Many companies still view website as a communications platform hence the corporate communications team end up with website responsibility. This is more important today where a prospect goes through numerous touchpoints and...

  8. 3 Social Marketing Communication Methods: When & How to Use Them

    To a great extent, these have evolved in sequence, changing as communications technology evolved. One brand of beauty products was so well known for exploiting this sales channel that the medium itself became the basis of a marketing slogan: "Avon...

  9. Pot (Microsoft) Calls Kettle (Google) Black on Privacy

    This includes personalization services, interactive communications, online shopping and many other types of services, most of which are completely free to you. Titled "Gmail Man", the video was posted to Microsoft's YouTube channel, literally...

  10. Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

    Amber Harris, director of social media at Discovery Communications, says Discovery launched its first SideShow in November for Science's "Trek Nation. Its first partners are Showtime, Fox, Food Network, DirecTV's Audience Network, Halogen, Science...