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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    On May 15, the Federal Communications Commission (FCC) voted in favor of the preliminary proposal that will allow "fast lanes" on the Internet. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Step 7: Practice Distributed, Search-Informed Communications, and PR You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in Russia will amount to about 15 percent until 2015. One of the fastest growing trends currently in digital marketing is real-time bidding.

  4. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. More than any other type of marketing endeavor, the composition and...

  5. PPC Management Operations: The Ultimate Guide

    Communications With Clients or the Team When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the...

  6. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Governments should limit surveillance to specific, known users for lawful purposes, and should not undertake bulk data collection of internet communications," it adds. Eight of the world's largest technology companies have signed a joint letter to...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The biggest step towards finding signal synergy and optimization opportunities is to open up the channels of communications. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers...

  8. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    In looking at the data, it was hard to distill how much of this was directly due to enhanced campaigns,” said Greg Kunkel, global communications senior manager at Marin. Marin released research findings this week that showed not surprisingly mobile...