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  1. How to Create a Social Media Friendly Landing Page

    There often seems to be a disconnect between social media communication and website development. If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Trade show participation consistently ranks in the top tier of tactics used to facilitate prospect communication, but it's also one of among the most difficult tactics to execute as well. As a result, B2B SEO professionals need to become more...

  4. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    A few years ago, it wasn’t hard to find articles gloomily predicting the demise of email as a useful communication tool thanks to spam overload. As of 2013, that number is closer to 60 trillion unique URLs, according to Patrick Thomas, a specialist...