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Communication Tool

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  1. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This 7 percent uplift suggests that video viewers are in a more receptive and attentive frame of mind following a recommendation, allowing brands that produce and distribute social content to benefit from closer communication with their audiences.

  2. FTC Tightens Online Disclosure Requirements

    Recognize and respond to any technological limitations or unique characteristics of a communication method when making disclosures. I did that myself, simply stating that unless I stated otherwise, any tool, service or product review should be...

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication. Yes, I'd forgotten its name, but for most of 2012, I regularly thought to myself, "with what's happening with Panda, what people really need now is that...

  4. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  5. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Hone your professional communication style. LinkedIn rose to popularity as a job finding network, though as Agent-cy CEO Jasmine Sandler pointed out in her pre-keynote workshop this morning, it has evolved into a sophisticated marketing tool for...

  6. 5 Ways to Improve Social Engagement in Mobile Apps

    Be sure to tailor the communication methods and touch points to the psychographics of your audience. Foster In App Communication Between Friends It’s easy to overlook communication methods, but these niche networks have the power to transmogrify...

  7. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Just have a tone of voice and communication plan for whoever ‘mans it’. That way this becomes not just a CRO tool but also one for your entire marketing strategy. The perfect tool to use as a base for this structure is of course the sale or...

  8. Google Reveals More Government Search Censorship Requests

    In Thailand, the Ministry of Information, Communication and Technology asked Google to remove 149 YouTube videos for allegedly insulting the monarchy, in violation of Thailand's lèse-majesté law. We hope this tool will be helpful in discussions...

  9. Social Networks Show Deeper Penetration, More Trust in Emerging Markets

    However, there are several emerging markets where social networks have an even higher penetration; Indonesia and Russia both have 86 percent penetration according to Pew Research Center's "Global Digital Communication" study, while an August 2011...