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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Trade show participation consistently ranks in the top tier of tactics used to facilitate prospect communication, but it's also one of among the most difficult tactics to execute as well. As a result, B2B SEO professionals need to become more...

  2. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    A few years ago, it wasn’t hard to find articles gloomily predicting the demise of email as a useful communication tool thanks to spam overload. As of 2013, that number is closer to 60 trillion unique URLs, according to Patrick Thomas, a specialist...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This 7 percent uplift suggests that video viewers are in a more receptive and attentive frame of mind following a recommendation, allowing brands that produce and distribute social content to benefit from closer communication with their audiences.

  4. FTC Tightens Online Disclosure Requirements

    Recognize and respond to any technological limitations or unique characteristics of a communication method when making disclosures. I did that myself, simply stating that unless I stated otherwise, any tool, service or product review should be...

  5. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication. Yes, I'd forgotten its name, but for most of 2012, I regularly thought to myself, "with what's happening with Panda, what people really need now is that...

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  7. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Hone your professional communication style. LinkedIn rose to popularity as a job finding network, though as Agent-cy CEO Jasmine Sandler pointed out in her pre-keynote workshop this morning, it has evolved into a sophisticated marketing tool for...