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Communication Skills

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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    The University of Florida is the first of its kind to offer a Masters of Arts in Mass Communication with a focus on Social Media. It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a...

  2. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    A few years ago, it wasn’t hard to find articles gloomily predicting the demise of email as a useful communication tool thanks to spam overload. It was an interesting job that required analytical and negotiation skills, proactivity, and cross...

  3. 13 New Year's Resolutions Every Marketer Should Make in 2013

    It can be argued that soft skills are more important than hard; meaning, for example, employers value communication skills over coding skills. Better communication Sharpen Your Soft Skills Soft skills are present in most marketing functions, so...

  4. 3 Essential Qualities of Enterprise Search Marketers

    While written and verbal communication skills are essential qualities we all desire in an enterprise-level search engine marketer, we must also get used to saying the same things over and over again. Just like simple paper patterns can be used as a...

  5. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    Collaboration, communication and creativity were identified as the interpersonal skills most critical to employee success in complex, interconnected environments. A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe...

  6. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    Keywords, empathy, story telling and triggers are the keys to structured communication. Bratton encouraged participants to skip the ad agencies and try their own hand at copywriting; she recommends Fast Effective Copywriting and Simple Writing...