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Communication Skills

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  1. 13 New Year's Resolutions Every Marketer Should Make in 2013

    It can be argued that soft skills are more important than hard; meaning, for example, employers value communication skills over coding skills. Better communication Sharpen Your Soft Skills Soft skills are present in most marketing functions, so...

  2. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Hone your professional communication style. Know your top 3 strengths and skills; optimize your profile to showcase them. Sandler opened Day One of SES Chicago with her early morning workshop, Maximizing the Effectiveness of LinkedIn to Generate...

  3. 3 Essential Qualities of Enterprise Search Marketers

    While written and verbal communication skills are essential qualities we all desire in an enterprise-level search engine marketer, we must also get used to saying the same things over and over again. Just like simple paper patterns can be used as a...

  4. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    Collaboration, communication and creativity were identified as the interpersonal skills most critical to employee success in complex, interconnected environments. A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe...

  5. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    Keywords, empathy, story telling and triggers are the keys to structured communication. Bratton encouraged participants to skip the ad agencies and try their own hand at copywriting; she recommends Fast Effective Copywriting and Simple Writing...

  6. Twitter, Snow and Politics: Newark Mayor Shows Online Smarts

    While New York City Mayor Michael Bloomberg has come under criticism for the poor response and his lack of empathy, the Newark Mayor Cory Booker has become a national figure through his effective use of Twitter as a communication tool during this...

  7. Performance Management for SEO Teams

    One of the primary areas of focus for performance growth for search content specialists is also client communication. Link experts should have these skills in all areas from evaluating current inbound links for improvement possibilities all the way...

  8. Is There Such a Thing as the Perfect SEO?

    They're very comfortable with code, but may have communication issues. This Webmaster/SEO must have experience in domain acquisition, front-end development, usability expertise, analytics measurement and reporting and server maintenance skills.