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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Those that embrace YouTube as a critical digital marketing and communication medium, however, will see outstanding results. In case you think this is too good to be true, consider this: Michelle Phan's "Lady GaGa Poker Face Tutorial" has more than...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As a result, B2B SEO professionals need to become more proactive in their communication with this team to ensure they are made aware of upcoming events and shows. Trade show participation consistently ranks in the top tier of tactics used to...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Communication is critical when launching offers. New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads.

  5. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Communication is key. Fluctuations in other marketing channels: No marketing channel exists in a vacuum. Optimizing PPC campaigns with faulty data is like driving with an upside down map. You’ll end up in the exact opposite direction of your...

  6. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication. To bloggers, incoming search traffic has just been another channel to grow an audience and develop a more personal relationship with their readers.

  7. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Any more people in a room and communication and sharing breaks up into smaller sub-groups, which makes capturing output that more difficult and ineffective. This post goes into a little more depth around how you can then translate that list into an...

  8. Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

    Communication According to Marshall Rosenberg, creator of the Center for Nonviolent Communication (CNVC), our true needs are always positive and universal. Imagine what it would feel like to clear a wide channel for your amazing creativity to run...