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Communicate Clearly

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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs are the best way to communicate that you are a topic/subject authority. Publishing a blog is not enough to communicate that the blog author or contributor is a subject authority. Their education and experience level is clearly higher than...

  2. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Communicate with your SEO agency or consultant on a regular basis to receive updates on the projects being completed. I have clearly seen this during my Penguin analyses. Matt just threw a serious wrench into my Friday night (and weekend plans).

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO Truth #9: Communicate the CTR Opportunity Gap by Keyword Once there is an understanding of the high-converting keywords, it is worth the exercise of applying paid search volume data with organic click-through rates (CTRs) to communicate the...

  4. B2B Content Strategy: How to Ensure Your Content Stars Align

    How difficult is it to communicate effectively with people you know intimately? Now, how are you supposed to communicate with people you don’t know at all? More plainly, these considerations mean knowing what you want to say, saying it the best way...

  5. Killer PPC Ads: The Fundamentals

    A call-to-action (CTA) statement helps to communicate the next step you want searchers to take. Superlatives such as "best" or "#1" are a no-no and not allowed in ad text unless there's verification by a third party clearly displayed on the ad's...