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  1. Do Weak Links Reveal Powerful Opportunities?

    Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same information. In his excellent little book Linked, published in 2002, Albert...

  2. 3 Building Blocks for Content and Search Marketing Success

    The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels...

  3. How to Work When Nothing Seems to Work

    Once we move past these initial reactions, it’s important to determine whether it’s time to really listen to the client, or change the way you communicate with internal and external team members. The best strategic thinkers understand how to...

  4. How to Solicit Feedback from Prospects and Customers

    While my son may be completely satisfied and therefore sees no urgent need to communicate this state of affairs, our customers' lack of feedback may not indicate such a joyous situation. My wife and I are just waking up in a small bed and breakfast...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If your customers only communicate in English and Spanish, sharing posts by your Chinese writing followers won't help you much either. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to...