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  1. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. This made perfect sense, as marketing naturally incorporates...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Communicate a timeline. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs are the best way to communicate that you are a topic/subject authority. Publishing a blog is not enough to communicate that the blog author or contributor is a subject authority. For example, since blog software was first invented, I have...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ll want to communicate everything you’ve learned from your analyses, surveys, and user tests to the entire team and collectively discuss your insights. What began as a passion project among small pockets of data-driven marketers has become the...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Now we need a tracking tag to communicate with Google Analytics so the event can be captured in our reporting. Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do.

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Communicate to the search engines your intentions so they can recommend your website for relevant searches. Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    Rather, it's about using content to communicate who you are as a brand. For example, using video or even an infographic as a form of content can be an extremely beneficial and noteworthy way to communicate your brand and help you stand far apart...