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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling for paltry scraps at a premium. Stairway to Heaven" keywords: As in, "words that have two meanings.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    After we locate the top keywords with the highest KEI, I usually evaluate the search volume these words have to prioritize the opportunity. There are two common types of call tracking options: More than 70 percent of mobile searchers use click-to...

  4. Google AdWords Conversion Values Add Multiple Currency Support

    In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the payment into pounds in order to reconcile additional currencies into...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Many people mistake duplicate content to mean copying the exact words and paragraphs on a page to a new page.