Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets and don't need to be featured in search results. This is non-essential content that will likely carry a duplicated title element and should at the least...
After fetching each post's title tag, (necessary because some older articles had numeric, rather than keyword based URLs) I was able to use textalyser and Wordle to visualize the relative frequency at which major terms occurred from 2010 to 2013:
When the description tag is missing, incorrect information can appear. Sites can't pull what's not there, so you must have a meta tag. Ideally, that tag should be populated with a unique description for that piece of content.
You can check out a previous post of mine that explains how one line of code could destroy your SEO, and one of the cases I covered explained how a broken canonical URL tag yielded catastrophic results for an ecommerce provider.
Google Tag Manager Official Implementation Video and Description Enter Google Tag Manager! SEW's own Thom Craver describes the Google Tag Manager in more detail Google Tag Manager Even for people who pay attention to their site's statistics, it's...
Refer to Google’s instructions on tag placement. Then you can use multiple goals for multiple form types, common if some lead types are worth different values to your organization. Those new to SEO often want to base campaign success on surface...
A common flaw in WordPress themes are logos wrapped in an H1 tag. You will use the Tags field when creating a post to define your keywords.Allow the search engines to index your Category pages, but not your Archives and Tag Archive pages.
You can use Google’s URL Builder Tool to put in the traffic source information that you want to use and build the campaign tag for the link URL. Let's look at three of the most common ways of measuring ROI in terms of why they matter, how you can...
First, they attempted to establish reliable attribution, via the rel="author" tag. As the rel="author" tag saw growing adoption, Google added another way to accomplish much the same thing, via Google Authorship.
The best (and easiest way) to do this is to simply add target="_blank" into the link’s tag. The most common reaction to not being able to find something that should be obvious is frustration – and if you’ve ever been on a web page where you can...
You don't need to stuff your title tag with words just to fill it up. If the keywords aren't in the description tag itself, Google will often substitute text from your page copy thus reducing your control over what appears.
One simply put a frequently searched keyword phrase on a page and in a title tag, linked to it, and watched the search referral flow until the end of time. For enterprise level search, this means that all agencies and in-house program managers must...
It needs to be rotated up, have multiple keywords in there, look as natural as possible from the domain name, to the title tag of the page, or the keyword, other various keywords that are related to that main keyword, so forth and so on.
Tag your video with these terms and consider naming the file of the video with these terms in mind. Don't use complicated words or terminology that may not be common to the average person. If you aren't optimizing your videos to match what people...
Additionally, run a site scan with a tool such as Screaming Frog to assess if there are any pages on your site you are excluding via a meta robots tag. It only takes a moment to rid yourself of one of the most common forms of duplicate content and...
The Last Friday," a nationwide event, will be held in select T.G.I.restaurants on the infamous date and is being promoted with the tag line "party like there's no tomorrow. There's a trend among these campaigns beyond the common theme: all of them...
Use scripting to keep pages hidden from Google (i.e.no-index our your pages that have one piece or content on it that is the same as the original) until the page has more than one piece of content – after all it is not a tag group until it has...
Compared with the use of other methods of limiting the search engine crawl like robots.txt, parameter handling seems like a great option because directives like rel=canonical, rel=prev/next, rel=alternate, and the noindex tag will still be applied!
The answer is, you need to tag your inbound links with tracking parameters. Email marketing continues to be one of the more common marketing strategies. All of our online marketing efforts are useless if we don’t act on and improve upon their results.
The Canonical Tag Can Save You from the Duplicate Content Monster cm_re=Common-_-Top_Nav-_-Customer_Service cm_re=Common-_-Top_Nav-_-Homehttp://www.costco.com/TopCategories? Limit the pages to be crawled in any way you see fit, as it is typically...
