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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  2. How to Use Google Analytics Site Search Reports

    Trends and identifying new searches which can help you identify products to stock or content to write about Most common queries Identifying common misspellings or other ways to phrase something The Site Search report is found under Behavior and is...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Product out of stock Reduce your chances of receiving negative reviews by understanding the most common causes for buyers to complain: Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches...

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Online inventory: This influenced a large percentage of shoppers – 82 percent will shop at another online site when the original site does not have a specific product in stock. It's quite common for physical retailers to offer to match competitor's...

  5. How to Build Your First Content Marketing Strategy

    Take stock of your web copy and recent social media content. How Can You Make Your Customers Lives Easier by Solving a Common Problem They Face? If you look at any successful business online, you're likely to notice one common element: they're...

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Image Credit: 123RF Stock Photos Complicated marketing, content, regional and brand communications silos often collaborate infrequently and impersonally with IT teams and forget to work toward a common goal: the target segment in that country for...