Are you getting the tweets/+1s/shares/Likes/comments? This is just basic common sense PR. In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you just have to go about it the right way.
Annotation also supported by Yandex.common mistakes with rel=canonical – Google Webmaster Central BlogGoogle shares its best practices to avoid the following problems: rel=canonical to the first page of a paginated series; absolute URLs mistakenly...
Visible social media metrics such as tweets, likes, shares, etc. A common struggle B2B marketers face is in putting “pen to paper” in an effective manner. Content marketing is a critical component of effective B2B marketing programs, and B2B search...
This information will help create a local landing page for the hotel that converts better and is more likely to build its own links and social shares. Third-party scripts are one of the most common points of failure for sites: just a single line of...
For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads, support costs, legal considerations, etc.
Chances are, if a group of websites shares a common ip, you will also find some of the other characteristics of a link network, so that’s where I look first. Link networks are a group of websites with common registrars, common IPs, common C-blocks...
The inclusion of video within posts has been shown to correlate with improvements with time-on-page statistics as well as social shares. Although YouTube is known to be the second largest search engine online, it's a common misconception to believe...
If nobody likes or shares it in a day or so after posting, try again. You're going to need to decide what common logo to use on these sites, as well as a short but concise brand name representation if you're sporting a long alphabet soup acronym.
Equity: Established, small businesses with growth data offer equity shares in return for capital investment; supporters become shareholders. New rules were supposed to take effect by the end of 2012 as part of the JOBS Act (Jump-Start Our Business...
And that’s a promise, not just the domain name that you’re getting a guest blog post from, but how good is the content, because if the content is good the social signals will go up because you get more tweets, Facebook shares, likes, so forth and...
There is also an option to get more creative than just interviews/surveys with these tools, such as leveraging heat maps or screen shares to see how these participants perform specific tasks. Most common objections to your product/services (the...
This can help gain valuable back links and shares that will boost your rankings in search engines. Don't use complicated words or terminology that may not be common to the average person. Without reaching their intended audience, they serve no...
An interesting study done by Empirica Research found that like and tweet buttons suppressed shares on a Clearasil skin product page by up to 25 percent. You’ll hear me say this more than once, but all A/B testing badasses know that you should...
It would be a shame to spend time and money on a campaign that doesn't receive the shares you think it deserves. There's a trend among these campaigns beyond the common theme: all of them utilize the "end of the world" concept in a way that...
Ben McKay, Head of Organic Performance at MoneySupermarket shares some great insight. A common misconception about enterprise SEO is that it is directly related to company size. The markets have changed, the search algorithms have changed, the SERP...
Earned media can't be created by marketing teams yet is largely the result of efforts in the paid and earned arenas through the accumulation of “Likes,” “shares,” “retweets,” user reviews and other user-generated content which features a company.
Publishing in two places gets you two pieces of original content that are crawlable and can garner links and shares (tip: write original content for each vs.copying and pasting the same chunks of text in both places).
While that is certainly true, what if someone shares that landing page via social networking? Email marketing continues to be one of the more common marketing strategies. All of our online marketing efforts are useless if we don’t act on and...
Give re looking forward to the commission you’ll get off of closing a new customer, but you’re also going to thrive from the positive feedback your client shares with you. When Connecting, See Who You Know In Common
So, how do you produce content that will attract links, social shares, help you build your community and engage your target audience? It’s this dual threat of providing visual appeal and real value that allows the infographic to attract more links...
